Results Framework Document (R F D)

 

Of

 

Press Information Bureau

 

Ministry of Information and Broadcasting

Government of India

(2014-2015)
PRESS INFORMATION BUREAU

SECTION 1:

Vision, Mission, Objectives and Functions

Vision:

To disseminate information on the policies, programmes and achievements of Government for educating & empowering the people of India

 

Mission:

Ø    To effectively disseminate information on the policies, programmes & achievements of Government and ensuring free flow of information to the public.

Ø    To communicate and publicise the Government's Flagship programmes directly to the beneficiaries through appropriate multimedia public campaigns down to the grassroots level.

 

Objectives:

o        To provide information on the policies, programmes and achievements of the Government to media at national and regional level (including regional press)

o        Special media / publicity events

o        Media Outreach Programme

o        Modernizing communication and information dissemination systems in the PIB to fully utilize the modern technology

o        Strengthening emergency response systems

 

Functions:

v    Presentation and interpretation of information on the policies and activities of the Government of India through the medium of the press.

v    Dissemination of information through different modes of communication.

v    Advising Government on information problems relating to the Press, keeping Government informed of the main trends of public opinion as reflected in the Press and liaison between Government and the Press.

 

 

 

 

SECTION 2

 

Inter se Priorities among key Objectives, Success Indicators and Targets

 

Column 1

Column 2

Column 3

Column 4

Column 5

Column 6

Objectives

Weight

Actions

Success Indicator

Unit

Weight

Target/Criteria Value

Excellent

Very Good

Good

Fair

Poor

Objective 1

 

To provide information on the policies, programmes and achievements of the Government to media at national and regional level (including regional press).

50 %

A. Ensure information outflow to media on Government policies and programmes on regular basis through press releases, feature articles, organising press conferences, media briefings etc.

 

 

B. Provide feedback as reflected in the media to PMO twice a day and to M/o I&B, & to all other Ministries/Departments of GOI on daily basis.

(i).  Issue of press releases/ press notes/ feature articles etc.,

 

 

(ii).  Holding of press conferences/ media briefings

 

 

(i). Special feedback report to PMO twice a day

(ii). Daily Digest of News & Views

iii). Special Media Report on J&K

(iv). Special Media Report on North East.

(v). Special Media Report on Naxal/ Maoist Threat

(vi). Special Media Report on Economic issues

 

No. of releases/ feature articles

 

 

 

 

No. of press conferences/ media briefings

 

 

 

Number of reports

25 %

 

 

 

 

 

 

 

 

 

 

 

25 %

 

 

HQs-above 20,000

 

R/B- above 1,70,000

 

HQs-above 7500

R/B-above 2000

 

 

365 X 2 i.e. 730

 

Above 240

 

Above 240

 

Above 240

 

 

Above 240

 

 

52

18,000-20,000

 

1,60,000-1,70,000

 

6500-7500

 

1800- 2000

 

 

 

600-650

 

 

200-240

 

200-240

 

200-240

 

 

200-240

 

 

47

17,000-18,000

 

1,50,000-1,60,000

 

5500-6500

 

1600- 1800

 

 

 

550-600

 

 

175-200

 

175-200

 

175-200

 

 

175-200

 

 

42

16,000-

17,000

 

1,40,000-1,50,000

 

5000-5500

 

1400-1600

 

 

 

500-550

 

 

150-175

 

150-175

 

150-175

 

 

150-175

 

 

37

15,000-

16,000

 

1,30,000-

1,40,000

 

4500-5000

 

1300-1400

 

 

 

Below 500

 

 

Below 150

 

Below 150

 

Below 150

 

 

Below 150

 

 

32

Objective 2

 

Special media/ publicity events.

 

 

10 %

Organize special media/ publicity events.

 

 

(a).  Economic

Editors’ Conference

(b). Editors’ Conference on Social Sector Issues

(c). Editors’ Conference in J&K and North East

(d). Special publicity arrangement for Economic Survey

(e). Special publicity arrangement for Railway Budget

(f). Special publicity arrangement for Union Budget

(g). Media support to IFFI/Mumbai Documentary films festival

(h). Media support to Pravasi Bharatiya Diwas

(i). Media Support to National Science Conference

(j). Media support to Mumbai Documentary films festival

 

 

 

Number of conference/

events

 

10 %

 

10

9

8

7

5

Objective 3

 

Media Outreach Programme (Plan Scheme)

 

15 %

 

Dissemination of Information to target beneficiaries on the flagship programmes of Government of India

 

Conducting Public Information Campaigns across India

 

Number of PICs

 

 

15 %

 

90

85

80

75

70

Objective 4

 

Modernizing communication and information dissemination systems in the PIB to fully utilize the modern technology

 

 

 

(A) To operationalise network operations and IT activities in National Press Centre

15 %

(i) Ensure that all network infrastructure is in place

 

 

 

 

 

 

 

 

 

 

(ii) Ensure proper coordination of different agencies to provide network and web facilities in NPC

 

(iii) Ensure modern IT facilities in NPC including internet, website maintenance and updation, social media tools, and webcasting.

Infrastructure installation

 

 

 

 

 

 

 

 

 

 

 

Synchronization between IT installations. Also testing.

 

 

Roll out of various IT services.

WAN installation-2networks

LAN- 500 nodes

 

 

Network Center-1

 

WiFi-1

 

 

Synchronization and testing dates

 

 

 

 

Internet – 1

Social media – 1

Webcasting -1

5%

 

 

 

 

 

 

 

 

 

 

 

 

5%

 

 

 

 

 

 

5%

Full success

 

 

Full success

 

 

 

Fully operational

 

Fully operational

 

Full Synchronization by 31st October 2014

 

 

 

All 3 in operation

90%

 

 

-

 

 

 

-

 

 

-

 

 

90%

 

 

 

 

 

 

Internet + webcasting

 

 

 

 

 

85%

 

 

Nodes in place but not fully energised

-

 

 

-

 

 

80%

 

 

 

 

 

 

Internet + others partially

 

 

 

80%

 

 

All nodes not in place

 

 

-

 

 

-

 

 

75%

 

 

 

 

 

 

Internet only

Below 80%

 

 

Below 200

 

 

 

Not fully operational

 

Not fully operational

 

Not fully operational/ Below

75%

 

 

 

Service breakdown

(B) online accreditation of media persons

 

5%

Ensure full online accreditation of media persons including receipt of applications, processing, queries, and approvals and reporting.

 

Full online accreditation

Number of online  receipt of applications, processing, queries, approvals and reporting

5%

Full success: online  receipt of applications, processing, queries, approvals and reporting

90%:

online receipt of applications, processing, queries and reporting

85%:

online receipt of applications, queries and reporting

80%: online receipt of applications and reporting

Below 80%: online receipt of applications only

Objective 5

Strengthening emergency response systems

5 %

Facilitate setting up of a 24x7 Control Room to track sensitive news and media coverage and provide feedback to the concerned Ministries/ Departments

a. Approval of proposal/SFC Memo by the Ministry of I&B

 

b. Scrutiny of tenders/Applications for selection of vendor/Consultants and award of work. 

Completion by 31st August,

2014

 

 

Completion by 20th March,

2015

5 %

After receiving of Approval from M/o I&B Target/ Criteria Value will be set up

 

 

 

 

 

 

 

 


SECTION 3

 

 Trend Values of the Success Indicators

 

Objective

Actions

Success Indicator

Unit

Actual Value for F.Y.

2012-13

Actual Value for F.Y.

2013-14

Target Value for F.Y.

2014-15

Projected Value for F.Y.

2015-16

Projected Value for F.Y.

2016-17

Objective 1

 

To provide information on the policies, progammes and achievements of the Government to media at national and regional level (including regional press)

A. Ensure information outflow to media on Government policies and programmes on regular basis through press releases, feature articles, organising press conferences, media briefings etc.

B. Provide feedback as reflected in the media to PMO twice a day and to M/o I&B, & to all other Ministries/ Departments of GOI on daily basis.

(i). Issue of press releases/press notes/feature articles etc.,

(ii). Holding of press conferences/media briefings/informal briefings

 

 

(i). Special feedback report to PMO twice a day

 

(ii). Daily Digest of News & Views

 

(iii). Spl. Media Report on J&K

 

(iv). Spl. Media Report on NE

(v). Spl. Media Report on Naxal/ Maoist Threat

 

(vi). Spl. Media Report on Economic issues

 

 

No. of releases/

feature articles

 

 

No. of press conferences/ media briefings

 

 

 

Number of reports in a year

 

 

Number of digests in a year

 

 

HQs- Approx 20,000

R/B - Approx 76,500

HQs- Approx 7,500

R/B - Approx 900

 

 

730

 

 

 

Approx 250

 

 

Approx 250

 

 

Approx 250

 

Approx 250

 

 

52

Approx 20,000

 

Approx 2,00,000

Approx 7500

 

Approx 2200

 

 

 

730

 

 

 

Approx 250

 

 

Approx 250

 

 

Approx 250

 

Approx 250

 

 

52

Approx 20,000

 

Approx 1,70,000

 

Approx 7500

 

Approx 2200

 

 

 

730

 

 

 

Approx 250

 

 

Approx 250

 

 

Approx 250

 

Approx 250

 

 

52

Approx 22,500

Approx 1,75,000

Approx 7600

 

Approx 2300

 

 

 

730

 

 

 

Approx 250

 

 

Approx 250

 

 

Approx 250

 

Approx 250

 

 

52

Approx 24,500

Approx 1,80,000

Approx 7700

 

Approx 2400

 

 

 

730

 

 

 

Approx 250

 

 

Approx 250

 

 

Approx 250

 

Approx 250

 

 

52

Objective 2

 

Special media/ publicity events

Organize special media/ publicity events

(a). Economic Editors' Conference

 

(b).Editors' Conference on Social Sector Issues

 

(c). Editors' Conference in J&K and North East

 

(d). Special publicity arrangement for Economic Survey

 

(e). Special publicity arrangement for Railway Budget

 

(f). Special publicity arrangement for Union Budget

 

(g). Media Support to IFFI

 

 (h). Media Support to Pravasi Bharatiya Diwas

 

(i) Media Support to National Science Conference

 

(j) ). Media Support to Mumbai festival on documentary & short film

 

 

No. of conferences per year

 

 

9

9

9

10

10

Objective 3

 

Media Outreach Programme (Plan Scheme)

Dissemination of Information to target beneficiaries on the flagship programmes of Government of India

Conducting Public Information Campaigns all across India

No. of  PICs

84*

103*

 

*REVAMPED PIC

90*

 

 

110*

120*

Objective 4

 

Modernizing communication and information dissemination systems in the PIB to fully utilize the modern technology

 

 

 

 

(A) To operationalise network operations and IT activities in National Press Centre

(i) Ensure that all network infrastructure is in place

 

 

 

 

 

 

 

 

(ii) Ensure proper coordination of different agencies to provide network and web facilities in NPC

 (iii) Ensure modern IT facilities in NPC including internet, website maintenance and updation, social media tools, and webcasting.

Infrastructure installation

 

 

 

 

 

 

 

 

 

 

Synchronization between IT installations and building construction. Also testing.

 

Roll out of various IT services.

WAN installation-

2 networks

 

LAN- 500 nodes

 

Network Center-1

 

WiFi-1

 

 

 

 

Synchronization and testing dates

 

 

 

 

Internet– 1

Social media – 1

Webcasting -1

-

Full success

 

 

Full success

 

Fully operational

Fully operational

 

 

 

Full synchronization By 31st January 2014

 

 

All 3 in operation

 

 

 

 

 

 

Full success

 

 

Full success

 

Fully operational

 

Fully operational

 

 

 

 

Full synchronization By 31st January, 2014

 

 

All 3 in operation

N/A

N/A

(B) online accreditation of media persons

 

Ensure full online accreditation of media persons including receipt of applications, processing, queries, approvals and reporting

 

Full online accreditation

Number of online  receipt of applications, processing, queries, approvals and reporting

90%  online receipt of applications, processing, queries and reporting by 31st Dec 2012

90%  online receipt of applications, processing, queries and reporting by 31st Dec 2013

Full success: online receipt of applications, processing, queries and reporting by

31st, Dec 2014.

Full success: online  receipt of applications, processing, queries, approvals and reporting by 31st Dec 2015

Full success: online  receipt of applications, processing, queries, approvals and reporting by 31st Dec 2016

Objective 5

 

Strengthening emergency response systems

Facilitate setting up of a 24x7 Control Room to track sensitive news and media coverage and provide feedback to the concerned Ministries/ Departments.

a. Approval of proposal/SFC Memo by the Ministry of I&B

 

 

 

b. Scrutiny of tenders/Applications for selection of vendor/ consultants and award of work.

Date

Necessary approvals are still awaited

Necessary approvals are still awaited

 

 

 

24x7 Control Room will be set up after Necessary approvals are sanctioned and SFC approval received

 

 

 

 

 

24x7 Control Room will be set up after Necessary approvals are received and SFC approvals and money sanctioned

 

24x7 Control Room will be set up after Necessary approvals are received and SFC approvals and money sanctioned

 

 


SECTION 4

Description and Definition of Success Indicators and Proposed Measurement Methodology

 

Objective – 1 The Success Indicator in respect of the action “Ensure information outflow to media on government policies and programmes on regular basis through press releases, feature articles, organizing press conferences, media briefing etc.”, the Success Indicators have been identified in terms of no. of press releases/feature articles issued and no. of press conferences/briefings held as these are quantifiable deliverables.  Similarly, the Success Indicators in respect of “Ensure timely feedback from national/regional press on important policies and programmes of the Government of India” have also been defined in terms of no. of reports provided on daily/weekly basis to PMO, M/o I&B and other Ministries of Government of India. 

Objective – 2 The Success Indicators for “Special media/publicity events” are defined in terms of no. of events organized during a year as PIB not only provides media support to these events but also organizes some of these events. 

Objective – 3 The success Indicator relating to “Dissemination of information directly to the beneficiaries on flagship programmes”, is the number of Public Information Campaigns (PICs) conducted across the country during the year.  The success of the objective is reflected by the number of PICs organized and number of target beneficiaries reached by Media Outreach Programme. The revamped Media Outreach Programme in new Plan period involves qualitative change from previous years with advance Monitoring and Financial Management Systems

Objective – 4  The Success Indicator for providing “World class facilities to media for the News Conferences etc., is progress towards completion of National Press Centre (NPC) building and the methodology to measure the same is completion of various stages of construction work of NPC building. Modernizing communication and information dissemination systems in the PIB to fully utilize the modern technology includes (A) operationalising network operations and IT activities in National Press Centre;   and (B) online accreditation of media persons.

Objective - 5 The Success Indicator for “Strengthening /emergency response systems” is defined in terms of completion of stages involved in facilitating setting up of 24x7 Control Room.

SECTION 5

Specific Performance Requirements from other Departments

 

Department/ Ministry

Relevant Success Indicator

What do you need?

Why do you need it?

How much you need?

What happens if you do not get it?

Ministries and Departments  of Government of India

 

 

 

 

 

 

 

 

 

 

 

Ministry of Information and Broadcasting

 

 

 

 

 

 

 

 

 

 

 

Ministries of Finance, Rural Development and other Economic and Social Sector Ministries including  M/o I&B

 

Ministry of Information and Broadcasting

 

 

 

 

 

 

Ministry of Information and Broadcasting

 

 

 

 

 

 

 

 

 

Ministry of Information and Broadcasting

 

 

 

 

 

 

 

 

1. (a). Ensure information outflow to media on Government policies and programmes on regular basis through press releases, feature articles, organizing press conferences, media briefing etc.

 

 

 

 

 

 

 

1. (b). Ensure timely feedback from national/ regional press on important policies and programmes of the Government of India Country and provide the same to PMO twice a day and to M/o I&B, & to all other Ministries/ Departments of GOI on daily basis.

 

 

 

 

2. Special media/ publicity events.

 

 

 

 

 

 

3. Dissemination of Information to target beneficiaries on flagship programmes of Government of India.

 

 

 

 

4. Modernizing communication and information dissemination systems in the PIB to fully utilize the modern technology

 

(a) To operationalise network operations and IT activities in National Press Centre

(b) online accreditation of media persons

 

5. To set up      24 X 7 Control Room at Bureau’s Hqrs. to track sensitive news and media coverage and provide feedback to the concerned Ministries/ Departments particularly during times of crisis like major terror attacks, plane highjack/ crash, rail accident, court verdict on sensitive issues, etc.

(i). Regular flow of information from Ministries/Departments of Government of India, associating PIB Officers with internal meetings of the Ministries and briefing of Starred Questions, consulting PIB on announcement of policies, programmes & achievements of the Ministries and preparation of Cabinet notes for new programmes/policies.

 

(ii). Sufficient manpower- officers and staff to deal with all Ministries/ Departments efficiently as given in Cadre Review proposal of PIB

 

Vacant Post of officers and staff at PIB Regional and Branch offices and PIB Headquarters should be filled by the Ministry of Information and Broadcasting as indicated in Section 2 & 3 in the Columns relating to success indicators.

 

 

 

 

 

 

 

Consent of Ministry of Finance and Ministry of Rural Development along with other participating Ministries in Editors’ conference and other events. 

 

 

 

 

SFC memo to be approved by the M/o I&B at the earliest to enable PIB to outsource the work, and also vacant post of officers and staff at Regional and Branch offices of PIB and at Hqrs should be filled by the Ministry of Information and Broadcasting. Posts are to be created.

 

Necessary funds need to be provided / released by M/o I&B on time.

 

 

 

 

 

 

 

 

 

 

Necessary approval of SFC memo by the M/o I&B for proposal relating to outsourcing of the work/engaging professional experts as per the timelines indicated in Section 2 and concurrence of IFA whenever required.

 

 

 

 

 

 

 

No. of press releases, feature articles issued and press conferences/briefings organized by PIB depend on information provided by client Ministries/Departments and opportunities created for calling press conferences.

 

 

 

To maintain better quality of publicity for each Ministry/Department.

 

 

Almost 40% of posts are lying vacant at PIB Regional and Branch offices as well as at PIB HQ which adversely impact on the output of the work.

 

 

 

 

 

 

 

 

 

Special events are organised with confirmation from the Ministers to chair the sessions in Editors’ conference, requirement of the concerned Ministry to seek media support to their event.

 

 

No. of PICs to be organised have been increased in anticipation of M/o I&B’s approval for outsourcing and filling up of vacant posts and creation of new posts.

 

 

 

 

The progress of implementation/ execution of work depends on release of funds to the NBCC. 

 

 

 

 

 

 

 

 

 

PIB needs to outsource the work/engage outside professional experts as a substantial number of posts are lying vacant at Hqrs. 

As specified in Para 119 of Manual of Office Procedure and M/o I&B's OM No. 1/4/72-MUC dated 23.11.1972

 

 

 

 

 

 

 

 

 

All vacant posts need to be filled in a time bound manner, through emergency recruitment drive, if need be by the M/o I&B and more posts to be created as 

proposed in Cadre Review proposal of IIS

 

As mentioned in Column  3 & 4

 

 

 

 

 

 

As specified in SFC memo under submission to M/o I&B, and vacant post as per details available with IIS Section of the M/o I&B.

 

Details are submitted to the M/o I&B in Plan proposal. 

 

 

 

 

 

 

 

 

Details are available in SFC memo already submitted to the M/o I&B.

There will be short fall in meeting the targets.

 

 

 

 

 

 

 

 

 

 

 

 

As Above

 

 

 

 

 

 

 

 

 

 

 

 

 

As Above

 

 

 

 

 

 

 

As Above

 

 

 

 

 

 

 

 

As Above

 

 

 

 

 

 

 

 

 

 

 

24 X 7 control room will not be operationalised as proposed. 

 

SECTION 6

 

Outcome/Impact of activities of organisation/ ministry

 

1

2

3

4

5

6

7

8

9

S. No./

Objective No.

Outcome/ Impact of organisation/

RCs

Jointly responsible for influencing this outcome/ impact with the following organisation(s)/

departments/

ministry(ies)

Success Indicator(s)

2012-2013

2013-2014

2014-2015

2015-2016

2016-2017

Objective 1

 

To provide information on the policies, progammes and achievements of the Government to media at national and regional level (including regional press)

 

Provides an interface between Govt. and Media – disseminates information on Govt.’s policies and initiatives to the media as well as facilitates feedback as reflected in the media.

M/o I&B and PIB

(i). No. of press releases, press notes etc.

 

(ii). No. of press conferences, media briefings etc.

 

(iii) No. of Special feedback report to PMO, Daily Digest of News & Views and Spl. Media Reports on J&K, on NE, on Naxal/ Maoist threat, on Economic issues.

 

96,500

 

 

 

9700

 

 

 

 

 

1782

 

 

 

 

 

2,22,500

 

 

 

9700

 

 

 

 

 

1782

 

 

 

 

 

1,90,500

 

 

 

9700

 

 

 

 

 

1782

 

 

 

 

 

1,99,500

 

 

 

9850

 

 

 

 

 

1782

 

 

 

 

 

2,01,500

 

 

 

10000

 

 

 

 

 

1782

 

 

 

 

 

Objective 2

 

Special media/publicity events

 

Holding various major conferences like Economic Editors' Conference, Editors' Conference on Social Sector Issues etc, Special publicity for General and Railway budget, and media support to IFFI, Pravasi Bharatiya Diwas etc.

M/o I&B and PIB

Number of special events organized

9

09

09

10

10

Objective 3

 

Media Outreach Programme (Plan Scheme)

 

Dissemination of Information to the people in rural areas about the flagship programmes of Government so that maximum persons derive benefits under the scheme.

M/o I&B, PIB and other Media Units

No. of  Public Information Campaigns conducted across India

84

103

90

110

120

Objective 4

 

 Modernizing communication and information dissemination systems in the PIB to fully utilize the modern technology

 

(a) To operationalise network operations and IT activities in National Press Centre

 

 

(b) online accreditation of media persons

 

National Press Centre is expected to provide facilities of international standards.

 

 

 

 Ensure modern IT facilities in NPC including internet, website maintenance and updation, social media tools, and webcasting.

Ensure full online accreditation of media persons including receipt of applications, processing, queries, approvals and reporting

M/o I&B, PIB and NBCC

Completion of the works as per milestones stipulated in the Contract between PIB and NBCC.

 

Infrastructure installation.

Synchronization between IT installations and building construction. Also testing.

Roll out of various IT services.

-

31.03.2014

 

 

 

 

 

 

 

Fully operational.

Full synchronization by 31st March 2014

 

31.08.2015

 

 

 

 

 

 

 

Fully operational.

Full synchronization by 31st October 2014

 

N.A.

N/A

Objective 5

 

Strengthening emergency response systems

Facilitate setting up of a  24x7 Control Room to track sensitive news and media coverage and provide feedback to the concerned Ministries/ Departments

M/o I&B, PIB, M/o Finance, Planning Commission

Completion of stages for setting up of the Control Room.

Approval was not received from M/o I&B

Approval was not received from M/o I&B

After receiving of approval from M/o I&B 24X7 Control Room will be set up.

Setting up of the Control Room

Setting up of the Control Room

 

 

                     --------------------------------------                                                                       --------------------------------------

 

                                Joint Secretary (P&A)                                                                              Director General (M&C)

                Ministry of Information & Broadcasting                                                            Press Information Bureau

                                           (Seal)                                                                                                                  (Seal)

                                                                                                               

                                                                                                                                Place: New Delhi

                                                                                                                                Date: 05.03.2014