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Press Information Bureau
Government of India
AYUSH
10-June-2016 21:11 IST
List of Activities for Celebrating International Day of Yoga 2016

Addressing a press conference at Chandigarh today regarding the preparations for International Day of Yoga, which is to be celebrated at Chandigarh on 21st June, 2016, Union Minister of State (I/C) Shri Shripad Yesso Naik outlined the events that are to

 

Addressing a press conference at Chandigarh today regarding the preparations for International Day of Yoga, which is to be celebrated at Chandigarh on 21st June, 2016, Union Minister of State (I/C) Shri Shripad Yesso Naik outlined the events that are to be held in this regards. The details of the events are as follows.

 

NATIONAL EVENT

 

·         Mass Yoga Demonstration of Common Yoga Protocol (CYP) form 7.00 AM to 7.45 AM on 21/06/2016

o       Venue: Capitol Complex, Chandigarh approx. 90,000 sq. mtr. (Performance by 25000-30000 participants)

·         Event organized by UT Admn. in association with Punjab and Haryana

·         M/o AYUSH actively supporting with financial and technical inputs.

·         All Ministries in the Government of India have been requested to celebrate IDY in their premises and subordinate/attached offices across the country

 

INTERNATIONAL CONFERENCE ON “YOGA FOR BODY AND BEYOND

 

·       2-days International Conference at Vigyan Bhawan, New Delhi on 22nd and 23rd June, 2016.

·       The Conference is expected to be inaugurated by His Excellency Shri M. Hamid Ansari, Vice-President of India

·       Yoga experts from India and abroad will participate in the Conference as Resource Persons

·       The M/o AYUSH has requested the Indian Missions across the globe to nominate 3-4 yoga experts/enthusiasts to attend the Conference

·       The Conference will deliberate on use of Yoga in various disease conditions in Tertiary Care Hospitals.

·       Yoga-based Cultural progrmame for delegates will also be organized on 22nd June, 2016.

 

IDY ACROSS THE NATION

 

State Level Functions

 

·         All State Governments have been requested to celebrate the event at the State HQ, District, Block and village level.

·         2-3 major yoga institutions attached to each State for technical and training support.

 

 

 

District level

 

·         One month training programme through selected NGOs in CYP in 675 Districts of the country for general public culminating in celebration of IDY on 21st June, 2016.

·         100 RWAs each in 10 Metropolitan cities to be provided yoga training.

·         CII, FICCI, ASSOCHAM, PHD Chamber of Commerce, ICC, ICAI, ICSI, etc. requested to encourage their members to celebrate IDY at respective premises.

·         Leading Yoga Institutions have also prepared elaborate plans for celebrations

 

 

IDY IN DELHI

 

1.      A Mass Yoga Demonstration is being organized through the NDMC and Rahgiri Foundation at Connaught Place. About 10,000 participants are expected to participate.

2.      National Yoga Olympiad from 18th to 20th June, 2016 by NCRT and M/o AYUSH

3.      Events at other places also proposed:-

 

Nehru Park, Chanakyapuri             -    Art of Living

(for diplomats & Govt Servants)

Connaught Place                             -   Art of Living

Lodhi Garden                                  -   Art of Living

District Park, Sec-11, Dwarka         -  Patanjali

Talkatora Garden                             -  Patanjali

Swarn Jayanti Park, Near Japanese  -  Art of Living

Park, Rohini

100 RWAs                                         - Vivekananda Yoga Ashram & Surya Foundation

 

 

CONNECTING WITH THE YOUTH

1.      Primary theme of IDY 2016 is to connect with the youth

2.      Intensive use of social media- through celebrities and corporate CEO endorsements and stories

3.      Creative formats for engaging with young people- flash mobs, offline and online quizzes, online contests, co-branding with sports brands and e-commerce sites

4.      Special Yoga apparel- multiple designs prepared by NID and NIFT will be made available for adoption by Fab India Khadi Bhandars and yoga institutions

5.      Schools- CBSE, ICSE, Kendriya Vidyalayas, Navodaya Vidyalayas, Ramakrishna Education Society, DPS, DAV, etc have been requested to motivate and mobilize students to celebrate IDY by having school level events.

6.      NYKS- One lakh affiliated clubs will organize Yoga demonstration on 21.6.2016

7.      NSS-  

 

Mass Yoga Demonstration and a Seminar on Yoga in 351 universities on 21st June 2016.

 

3.64 million volunteers enrolled in 38,769 NSS units in Colleges/Schools across the country, are being motivated to participated in Yoga Demonstrations

 

8.      NCC

 

Performance of Mass Yoga Demonstration by around 6 lakh NCC cadets at their respective camps. More participation is planned. Training is already on.

 

9.      Bharat Scouts and Guides

 

-Yoga & Surya Namaskar is an integral part of daily routine activities and camp life for all members (from age group 3+ to 25 years)

- Yoga-Fest in 5 regions from 20th to 22nd June, 2016

 

10.  UGC- To organize 2-3 days “Yoga Fest” in all Universities.

11.  Sports Authority of India (SAI)- Mass Yoga display at SAI Stadia and academic Institutions.

 

CREATING A BUZZ

 

Book and DVD on CYP- being made freely available in multiple language

Outdoor Publicity- w.e.f. 21st May, 2016

-                 Hoarding in metros, on bus panels, metro/rail stations

-                  Leaflets/posters at retail points especially sports shops and malls.

 

Electronic Media- w.e.f. 21st May, 2016

 

·         Video clips of 20 celebrity endorsements- Amitabh Bachchan, Shilpa Shetty, Virat Kohli, etc. will be telecast on multiple channels.

·         Video spots of 30 seconds each on important Yog Asanas will be telecast on DD as Asana of the day.

 

Print Media   : Articles in Newspapers/ Magazines

 

Social Media:- Mobile apps, blogs, Twitter, Facebook, etc.

 

New dynamic and interactive IDY Web Portal has been launched on 25th May, 2016

      

-          Interesting online quizzes and contests

-          Revamped portal to be launched by 23rd May

 

Health Editors Conference held on 08.06.2016

 

A National level Yoga Geet competition organized- 900 entries received, being finalized.

 

Mass mailing of SMS of Yoga tag lines/messages, whatsapp messages

 

Curtain Raiser-  A 3 day Yoga festival organized at Talkatora Stadium from 20-22 April 2016

 

Sangeet Natak Academy will organize a Yoga Parv (in the context of Preforming Arts)

 

M/o I&B has drawn an elaborate Media Plan.

 

 

 YOGA INSTITUTIONS

 

·          All the reputed and eminent Yoga Teachers/Gurus and institutions like Patanjali Yogpeeth, Brahma Kumaris, Kaivalayadhama, Pune, The Yoga Institute, Art of Living etc., have been associated in celebration of IDY 2016

·         These institutions will be organizing mass Yoga events in their respective premises/Ashrams, helping in extending training support to State Governments and other Govt. agencies, Armed Forces, CAPFs, NCC, NYKS, Corporate Houses, etc.

·         Will also be organizing seminars/workshops, Yog Shivirs for imparting training to students from schools, colleges, Universities, etc.

·         Organizing events across the globe in collaboration with Indian Missions abroad

 

AWARDS FOR OUTSTANDING CONTRIBUTION TO YOGA

 

            The M/o AYUSH is considering to institute Awards. The scheme of Awards is likely to be announced during IDY-2016 and the first award will be given during IDY-2017.

 

IDY ACROSS THE GLOBE

 

·         M/o AYUSH, in conjunction with M/o External Affairs is working with all UN Member States through Indian Missions for a befitting organization of Yoga Demonstration at iconic locations across the globe. M/o AYUSH has also provided financial assistance to Indian Council for Cultural Relations (ICCR), M/o External Affairs for deployment of Yoga experts across the Missions.

 

 

 

 

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