Lucky GrahakYojana and
DigiDhanVyaparYojana launched on 25.12.2016
100 Digi Dhan Melas held in 100 cities
all over the country.
100 day long information, education and
communication campaign led by NITI Aayog to make digital payments a mass
movement in India.
At least 15,000 institutions
have gone cashless across just these 100 rural and urban cities across each one
of the 27 states and 7 UTs.
With a turnout of over 15
lakh from cities, small towns and villages, the melas have enabled lakhs to
open new bank accounts as well as create new Aadhaar cards.
Rs.258 crore of prize money won by 16
lakh winners, including customers and merchants belonging to different corners
of the country and from varied walks of life.
The lucky winners of the Mega Draw
felicitated by the Prime Minister in Nagpur.
BHIM App and QR Codes
BHIM App has already created
a new world record by registering 1.9 crore downloads in just four months since
its launch in December, 2016.
India haso seen an
unprecedented increase in number of transactions made using several
user-friendly digital payment methods viz. UPI,USSD, AePS.
Volume of various digital transactions (including UPI, USSD including BHIM) increased by
about 23 times with 63,80,000 digital transactions for a value
of Rs. 2425 crore in March 2017 compared to 2,80,000 digital
transactions worth Rs.101 crore in November 2016.
Aadhaar Enabled Payments
have increased from 2.5 crore in November 2016 to over 5 crore in March 2017.
Immediate Payment Service
(IMPS) transactions have also increased from 3.6 crore to 6.7 crore during the
BHIM-Aadhaar, the merchant
interface of the BHIM App
It will pave the way for making digital
payments by using the Aadhaar platform.
Any Indian citizen can pay
digitally using their biometric data like their thumb imprint on a merchants’
biometric enabled device which could be smart phone having a biometric reader.
Any citizen without access to smart
phones, internet, debit or credit cards will be able to transact digitally
through the BHIM Aadhaar platform.
Already, 27 major banks are now on board
with 7.15 lakh merchants so that they can start accepting payments using BHIM
Total Onboarding (including syndicate
update): 7.15 lakhs , Transactions: 12.62 lakh
BHIM/UPI 4.79 lakh
QR Code:1.68 lakh
BHIM – Cash back and
Referral Bonus Schemes
To ensure that the culture of digital
payments permeates down to the grassroots.
Under the Referral bonus scheme both
the existing user who refers BHIM and the new user who adopts BHIM would get a
cash bonus credited directly to their account.
Under the Cashback scheme the merchants
will get a cash back on every transaction using BHIM. Both schemes are to be
administered by MEITY and implemented by NPCI.
Outlay of Rs. 495 crore for a period of
Townships declared Less Cash Townships
In order to achieve the target of 2500
crore digital transactions during the current financial year, the Prime
Minister announced about 75 townships spread all over India as ‘less-cash
A less-cash township is one where the
deployment of payment acceptance infrastructure is complete, all the families
in the township are covered under training programs.
Selected townships on the basis of
third party assessment by Price Waterhouse Coopers (PWC)
Townships with more than 80% of the
total number of transactions being done through digital modes of payments
during the review period are included in this list.
These townships are likely to generate
over 1.5 lakh digital transactions every day thereby leading to about 5.5 crore
digital transactions in a year.