- Background of 4th International Tourism Mart, Gangtok, 14th–16th October, 2015  30-September,2015
- Background note on National Monuments Authority (NMA)  29-September,2015
- Biography of Pandit Deendayal Upadhyaya  25-September,2015
- Fact sheet
Street light national programme (SLNP)  24-September,2015
- Background on National Tourism Awards  18-September,2015
- Fact Sheet
Domestic Efficient Lighting Programme (DELP)  17-September,2015
- Bhujal Manthan – A National Dialogue on Clean and Sustainable Groundwater  11-September,2015
- Back Ground Note on Gandhi Peace Prize  09-September,2015
- Coverage of population under National Food Security Act  28-August,2015
- Achievements of the Department of Youth Affairs during the year 2014-15 and till June 2015  21-August,2015
- The poorest of the poor allocated 58.64 lakh tonne foodgrains during 2015-16  20-August,2015
- Factsheet: Skill Development and Entrepreneurship  14-August,2015
- Container School: Bridging Skill Gaps in India  13-August,2015
- CSIR Contests Patents Through TKDL  06-August,2015
- Regional Integrated
Multi-Hazard Early Warning Systems (RIMES)  09-July,2015
Ministry of Corporate Affairs
|Launch of New Tourism Campaign – “777 Days of Incredible Indian Himalaya” |
The Ministry of Tourism is proposing
to launch a new campaign titled “777 days of Incredible Indian Himalaya”
aimed at attracting both the national and international travellers. The campaign shall be launched by the
Minister of State (I/C) for Tourism Dr. K.Chiranjeevi
at a function in the Capital on 27th September, 2013 to coincide
with the World Tourism Day.
The objective of the campaign is to
spread awareness about the fact that 73% of Himalaya lie in India. Indian Himalayas is an incredible tourism
product that can attract both domestic and the international tourists that may have
interest in soft and hard Adventurism, the Flora and Fauna of The Himalaya and
the Himalayan culture. Till now, this unique product has not been promoted in
the national and international markets.
The campaign is an endeavour of the
Ministry of Tourism to make Indian Himalayas into a 365-day destination for the
travellers. The campaign will attract
more international travellers to India during the lean summer months and make India
a year round destination. Himalayan
tourism offers opportunities to the travellers round the year. In the winters,
Himalayas offer a great variety of adventure sports such as Skiing. Tourists can also enjoy the scenic beauty of
the snow-clad Himalayas. In summers,
tourists can enjoy expeditions in the Himalayas, White Water Rafting and also
adventure sports such as Mountain Trekking and Skiing. They can also enjoy the scenic beauty of the
attractive Flora and Fauna all around them.
The Himalaya are also of great relevance for
the Buddhist tourist on account of peace and serenity they offer. The Himalayas offer hues and colours of
variety of shades giving a unique experience.
As part of the function to launch
the unique campaign, the Ministry has proposed the following activities:-
on how to brand, promote and market the Indian Himalayas.
uniqueness of the product.
by the six Himalayan States viz., Jammu & Kashmir, Himachal Pradesh, Uttarakhand, West Bengal, Sikkim and Arunachal Pradesh
on How to develop Himalayas as a preferred tourist destination amongst
both the domestic and the foreign travellers.
of two new promotional films on Himalayas.
of a map of Himalayas.
Tour Operators Association of India (ATOAI) is collaborating with the Ministry
of Tourism in this campaign and they have designed special adventure programmes
running over the next 777 days starting from 27th September, 2013.
of Tourism hopes that this new campaign will give centrestage
for the Indian Himalaya on the World Tourism Map.
(Media & Communication)