Ministry of Textiles21-February, 2014 13:58 IST
Secretary Textiles Launches National Textile Corporation Limited’s Retail Initiative "Brand India" and
"Indian Republic". Streevijay — "Social Empowerment Initiative for Women", Setu
Its Handloom Cluster Procurement Initiative and RAASA — Its Home Furnishing Brand

Secretary, Ministry Of Textiles Smt. Zohra Chatterjee unveiled Brand India Store and Indian Republic Store , an innovative flagship stores organised by National Textile Corporation Ltd.(NTC) In New Delhi yesterday. She also unveiled StreeVijay — "Social empowerment initiative for women", Setu — Its handloom cluster procurement initiative and RAASA — Its Home Furnishing brand.

Brand India Stores would primarily serve to fulfil all the retail needs of the consumers for home and lifestyle products ranging from home furnishings to home furniture to ethnic garments to lifestyle home products. The Brand India stores will have Apparels, Accessories, Home Decor and Furnishings, Furniture and Antiques and Indian Crafts, Handicrafts and Heritage.

In order to ensure the best designs, NTC has roped in India's Ace designer Mr. Raghavendra Rathore who helped us to choose India's best designers in various categories to design exclusively for NTC's Brand India. Through this NTC is also promoting the young designer talent in India.

The products will be sourced from various clusters in India thus promoting local weavers through its handloom procurement initiative - Setu. Setu is an initiative of NTC which will ensure that we procure handloom products directly from the weavers and eliminate the middlemen. The initial stock has been procured through clusters with NHDC. NTC will expand its product portfolio and also uplift the weavers. Through this NTC also aims to promote the hand loom products.

"Indian Republic" stores will have quality merchandise at most affordable prices. The stores will bridge the gap between the branded apparel sector and the unorganized market. It aims at being the most affordable branded apparels in the country. Initially the stores will have Menswear range gradually moving on to other sectors. NTC plans to expand its network in the coming months to the entire Nation. The stores will be strategically located to ensure maximum visibility. The stores will be renovated as per the current market trends and thus will be comparable to any branded apparel store and will provide the proper ambience to customers.

RAASA is a Home and Bath Linen brand of NTC which is being launched with latest designs, trends and affordable price with no compromise on the quality. The initial designs have been inspired by Nav-Ras thereby providing Home Linen products for every mood of the customers.

NTC will sell its textile products viz. Bed Linen and Bath Linen under RAASA, Handloom products and in due course Handicraft products through this initiative.

DS/SJM
(Release ID :104041)