Ministry of Textiles05-June, 2015 19:53 IST
Revamped website of Handloom Export Promotion Council launched

Shri Alok Kumar IAS, Development Commissioner for Handlooms, O/o Development Commissioner for Handlooms, Ministry of Textiles, Government of India launched the revamped website of Handloom Export Promotion Council,, on 3rd June, 2015, at Udyog Bhawan, New Delhi.

The website has been redesigned with special focus on promoting Brand India Handloom products to buyers across the world. From design to content, the entire website has been revamped to make it more user-friendly, and interactive with rich features.  This would enable buyers across the world to better understand and appreciate the unique value proposition of Indian handloom products. The website seeks to address the gap between handloom exporters and buyers comprehensively. In the long run, these measures will facilitate enhancement of export of handloom products.

The website will facilitate prompt delivery of the Council’s services to its member exporters. As on date, about 1,500 exporters of handloom products are members of the Council. Export of handloom products during 2013-14 was Rs. 2,233 crore (US$ 372 million).

The revamp of website has been done in consultation with India Brand Equity Foundation under the Department of Commerce, Ministry of Commerce and Industry, Government of India; in order to make the website more dynamic and responsive.

A Brief on HEPC

HEPC under the Ministry of Textiles, Government of India was set up in 1965 to promote export of handloom products. The main objective of HEPC is to support, protect, maintain, increase and promote export of Indian handloom fabrics.

(Release ID :122333)