- Japan is one of India’s top tourists generating market.
The figures of tourist arrival from Japan to India during the last few
years are as follows:
- Outbound traffic from India to Japan are as follows :-
2002 2003 2004
45,394 47,520 53,000
- Profile of the Japanese Tourist to India
The seniors, young women in their 20s and 30s and students
A majority of tourists participate in excursion package tour mostly to
Some students and young travelers enjoy personally arranged backpacking
Buddhists pilgrimage tour to Buddhist Circuit.
- Popular Destinations in India for Japanese Tourists
90% of the package tour itineraries include Delhi-Agra (Taj Mahal)-Jaipur
‘Taj is the first, the second
and the third.’
The most popular destination among Japanese travelers is Taj Mahal. Taj
Mahal is the symbol of India – it’s picture appears on every India tour brochure.
Varanasi, Khajuraho, Ajanta and Ellora are the destinations also frequently
visited by Japanese tourists.
The Ministry of Tourism launched extensive media campaign around the world
directly and also through its overseas offices. The campaign was especially targeted towards the source markets
in East Asia including Japan as part of “Look
East Policy” to get greater number of tourists from with special interest
in Buddhist sites.
Sites connected to life and teachings of Buddha which are spread all across
in India from Leh in the North to Amravati in the South, Arunachal Pradesh in
the East to Ajanta Ellora in the West can be used to promote India to increase
the tourist arrivals from Japan.
7. With assistance
of JBIC (Japan Bank for International Cooperation), Ajanta Ellora Conservation
and Tourism Development Project (Phase-I) was undertaken in Maharashtran with
a loan to the tune of 3745 million Japanese Yen.
successful completion of Phase-I of Ajanta Ellora in 2002 a loan agreement was
signed in 2003 whereby JBIC agreed to provide the loan assistance of 7331 Japanese
Yen or Rs.299.2 crores for the Phase-II development at Ajanta Ellora.
The scope of work for this Phase includes Monument/Heritage conservation,
Infrastructure Development and Tourist Development.
In 2005, a loan agreement for the Development of Buddhist Circuit in Uttar
Pradesh was also signed with JBIC.. This
project will include improving infrastructure at Buddhist sites at Sarnath, Kushinagar,
Kapilvastu, Sravasti and Sankisa.
In order to promote India as a tourist destination in Japan India tourism
office in Tokyo has been printing literature and publicity material in local languages
and has been working closely with Japanese tour operators and travel agents to
familiarize them about the country’s tourism products.
To promote the Buddhist Circuit, Ministry of Tourism organized an International
Conclave on Buddhism and Spiritual tourism, at New Delhi on 17-18 February 2004.
This was followed by a dedication ceremony of the holiest site in Buddhism,
the Mahabodhi Temple which has been declared as a World Heritage Site by UNESCO
at Bodhgaya on 19th Feb. 2004. The main objective of the conclave was
to highlight every aspect of Buddhism.
Ministry of Tourism organized a seminar on Indo-Japan Travel and Tourism
on December6, 2005 at Ashok Hotel, New Delhi during the visit of Study Mission
led by Special Advisor to the Minister of Land, Infrastructure and Transport,
Government of Japan. This study visit was organized to follow up the Joint Statement
made during the visit of the Japanese Prime Minister to India in April 2005 and
was also attended by the Japanese Ambassador and members of the India travel trade.
It provided an opportunity for the Japanese delegation to interact with Indian
tour operators and their Indian counterparts.
During the visit of the Hon’ble Prime Minister of India to Japan in December
2006 a Joint Statement regarding ‘Promotion of India –Japan Tourism Exchange’
was signed between India and Japan.
14. Ministry of Tourism is
participating in the JATA World Travel Fair being held in Tokyo in September 2007. Besides this, Ministry of Tourism
will be organizing a road show and seminar
in collaboration with FICCI on the sidelines of the JATA World travel Fair to showcase India’s tourism
products to the tour operators from
Japan. Participation by State Governments and Travel Trade is also being organized
during the event to ensure all round focus
on India’s tourism sector at the event.
(Release ID :30231)