The Khadi Pavilion at IITF-12 carrying the theme of “Skilling India” was inaugurated by Shri K. H. Muniyappa, Minister, Micro, Small & Medium Enterprises here today. Present on the occasion were Shri Devendrakumar. R. Desai, Chairman, Khadi and Village Industries Commission and Shri Vivek Rae, Secretary, Ministry of Micro, Small and Medium Enterprises.

Around 155 stalls of Artisans, craftsmen, Institutions and PMEGP units from all over the country right from the Jammu & Kashmir to Arunachal Pradesh are participating in this trade fair. KVIC has also arranged live technological demonstration of few traditional skills.

Range of products include Cane & Bamboo from North East, Munga & Endi silk from Assam, Handicrafts from Rajasthan, cotton Muslin khadi of Bengal, Embroidered & Readymade garments from Jammu & Kashmir, woolen shawls and other products like Processed food, Herbal & beauty products, wood carving, Ayurvedic products, Eco friendly Handmade Paper & conversion products, papier Mache, fibre developed products, Honey & Honey products, tribal Jewellery. In addition to, Designer readymade khadi dresses, silk sarees, dress material from other parts of the country will be on display and sale.

     During 2011-12 Domestic exhibitions were organized by KVIC  in various parts of the country for the promotion of sale of Khadi products. These exhibitions were organized at National level, Zonal level, State Level and District Level in the country.

·         KVIC has been accorded Deemed “Export Promotion Council” status by Ministry of Commerce for promoting exports of KVI products. This will become a major step in  creating export opportunities for KVI sector.

·         To avail of professional expertise in the area of Design and Fashion Technology, KVIC has developed linkage with NIFT, Mumbai for convergence and an MOU has been  signed. NIFT will also assist KVIC in setting up Design Cell which would be used by Khadi Institutions to produce marketable products.

·         With a view to develop exports, KVIC is working out modalities for an MOU with Indian Institute of Foreign Trade which will bring  professional expertise in harnessing capacity building to KVI Institutions and units in the field of exports and also to create export market for Khadi and Village Industries sector.

·         A no. of Khadi Plaza are being set up at Bangalore,  Guwahati, Nagaland by KVIC to support marketing of Khadi and Village Industries products produced in this sector. 

·         Special package for providing grant assistance for transportation travel, lodging and boarding for artisans, spinners and weavers and workers of Khadi and Village Industries institutions and units of North Eastern Region, Jammu & Kashmir, Andaman Nicobar Board for participating in exhibition outside the Region/State has been introduced. This will motivate institutions and units from these areas to actively participate in major exhibitions to market their products and enhance their viability. 

     During 2012-13 the thrust will be in the areas of Brand Promotion, Product Development, Streamlining of Departmental Sales Outlets, Govt. Supplies and Exports.  This will be achieved by way of convergence with professional agencies like IIFT, CII, NIFT, etc. as well as activities like Domestic and International exhibitions, Buyer-Seller Meet, Workshops, Seminars, Training Programmes, etc.

·         To develop Export Market through participation in International Exhibition and Buyer Seller Meets.

·         To encourage KVI Institutions and PMEGP units to boost the export of KVI products.

·         To promote export consortium of Export Oriented KVI Institutions and REGP/PMEGP units which can play a major role in developing export and support institutions/units to become export worthy.

·         To develop linkage with IIFT, ITPO, FIEO, CII and NIFT to get expert input for export promotion product development and developed strategy and action plan for exports with deliverables and targets.

·         Renovation and modernization of departmental and institutional sales outlets.

·         Developing captive market available in form of Government supplies to Defence Railways and other agencies.

·         Streamlining domestic exhibitions and make them more cost effective with uniform designs layout and proper monitoring system with checks and balances including centralized billing and cash counter and provision for feedback from customers as well as create data base of producing units with special capacity etc.

·         Streamlining the DSOs and work out turnaround strategy for loss making units and also involve effective monitoring system online for damaged stock and inventory control, purchase, payment etc.

·         Impart training in the areas of inventory control salesmanship, exports for sales staff and officers of DSOs and institutional.

·         Market promotion is coming in a big way through the intervention of Asian Development Bank, wherein private sector partners  will be selected to  ‘Partner with KVIC’ or initiate massive marketing effort throughout  India.

BIRDS EYE VIEW OF PERFORMANCE OF KVIC

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