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English Release 24-July 2014
Date Month Year
  • President's Secretariat
  • President of India condoles the loss of lives of school children in a bus accident in Telangana
  • President of India inaugurates bank and post office at their new locations in the President’s estate
  • Prime Minister's Office
  • Nagaland Governor calls on PM
  • PM condoles loss of lives in accident in Medak district
  • Delegation from Aga Khan Foundation meets PM
  • Department of Atomic Energy
  • Production of Atomic Energy in Gujarat
  • Preparation of Nuclear and Radiation Safety Policy
  • Facilities for Workers in Atomic Projects
  • Concern Over Nuclear Liability Law
  • Rare Earths in Kollam
  • Department of Space
  • Launching of Mars Orbiter Mission Spacecraft
  • Launching of SAARC Satellite
  • Problem of Waste Deposits in Space
  • Space Projects Initiated/Pending Completion
  • Min of Civil Aviation
  • Civil Aviation Minister Directs Officials to Improve Maintenance at Chennai Airport
  • Min of Coal
  • Import Policy for Coal
  • Projects of CIL
  • Min of Defence
  • MALABAR – 2014
  • Min of External Affairs
  • Strengthening of India-Asean ties
  • Revisiting of nuclear liability bill
  • Hiring of consultants for business promotion
  • Complicated procedure for passports
  • Text of the Statement on Calling Attention Motion on "Situation Arising out of Indians Stranded in Iraq and Steps Taken by the Government in this Regard" in the Lok Sabha by the Minister
  • Ministry of Finance
  • Indirect Tax Revenue (Provisional) Collections During April-June 2014 Increase from Rs 1,08,639 Crore to Rs.1,13,570 Crore Registering an Increase of 4.5 % over the Corresponding Period in last Financial Year
  • Government Approves 19 Proposals of Foreign Direct Investment (FDI) Amounting to about Rs. 2326.72 Crore
  • Special Arrangements Made for Accepting Returns of Income
  • Min of Minority Affairs
  • Social and Educational Uplift of Minorities
  • Scholarship to Students of Minority Community
  • Setting up of Minority Commission
  • Min of New and Renewable Energy
  • Setting up of Biogas Plants
  • Production of Bio-Compressed Natural Gas
  • Jawaharlal Nehru National Solar Mission
  • Installation of Solar Water Pumps
  • Min of Overseas Indian Affairs
  • Support to Indian workers overseas
  • Problem due to weak immigration laws
  • Legal assistance to overseas Indians
  • Complaints against fraudulent recruiting agents
  • Centre to help Indian workers abroad
  • Min of Personnel, Public Grievances & Pensions
  • Combined Medical Services Examination, 2014
  • Special Cadre for Super Specialist Doctors
  • Award to Industrious Government Staffers
  • Min of Petroleum & Natural Gas
  • Delhi MPs meet the Petroleum and Natural gas Minister to discuss PNG issues
  • Global crude oil price of Indian Basket decreased to US$ 105.56 per bbl on 23.07.2014
  • Min of Power
  • Privatisation of Electricity Production
  • Power for All
  • Steps Taken To Increase Power Production
  • Ministry of Railways
  • Advance Booking of Reserved Train Tickets
  • Advance Booking of Reserved Train Tickets
  • Modernisation of Railway Network
  • Running of Summer Special Trains
  • Development of Railway Stations for Tourism
  • Emergency Medical Facilities in Trains
  • Min of Social Justice & Empowerment
  • National Commission for Backward Classes
  • National Overseas Scholarships for SC's
  • Legislature on Eradication of Manual Scavenging
  • Drug Abuse among Citizens
  • Min of Statistics & Programme Implementation
  • Review of Function of MPLADS
  • Ministry of Water Resources
  • Narmada Canal Project
  • Ganga Manthan
  • Areas under Water Bodies
  • Water Logging and Salinity in Command Areas
  • Availability of Surface and Ground Water
  • Indo-Nepal Joint Ministerial Commission on Water Resources
  • Flood Management
  • Min of Women and Child Development
  • Two lakh Anganwadi Centre Buildings approved for construction by Government in 12th Plan
  • Logo Design Competition launched for ‘Beti Bachao Beti Padhao’ Campaign

Previous Date

 
Ministry of Women and Child Development19-November, 2012 21:0 IST
Malnutrition Figures A Wake-up Call: President
Fight against Malnutrition Should Reach Every Family and Person: Smt. Krishna Tirath
President Launches Campaign against Malnutrition

President Shri Pranab Mukherjee today launched a nationwide IEC campaign against Malnutrition. The IEC campaign against malnutrition is the initiative of the Women and Child Development Ministry.

Besides the Women and Child Development Minister Smt Krishna Tirath and Human Resource Development Minister Shri M.M. Pallam Raju, representatives of several U.N agencies, Shri Aamir Khan, Shri Prasoon Joshi, members of the civil society and frontline workers were present on the occasion.

Calling the data of undernutrition as of concern, the President stated: “We must do our utmost, at a time when Indian economy is on a strong positive growth trajectory. These figures are a wakeup call and underline the need for concerted drive against malnutrition, and until we ensure good nutrition and health for our children and their mothers we cannot achieve our targets of sustained and inclusive growth… Utmost priority must be accorded to prevent undernutrition, as early as possible, across the life cycle, to avert irreversible cumulative growth and development deficits.”

He said, creating increased public awareness on the different dimensions of malnutrition is a key requirement for the success of the campaign, and there is a need to spread awareness about different programmes separately and concurrently. He expected the hope that the campaign would create an enabling social as well as media environment that would enable families and communities and other stakeholders to not only understand malnutrition but also to take informed collective action.

Minister for Women and Child Development, Smt Krishna Tirath, said that the campaign would create greater sensitivity for women and children in the society and bring about a behavioural change which will inspire the masses to understand their responsibilities and deliver their duties. She desired that the fight against malnutrition should reach from every anganwadi centre to each and every family and person. She was confident that this awareness campaign will emphasise on policy change and help in preventing and eradicating malnutrition in children, adolescents, pregnant and lactating mothers. She specially appealed to media persons to play a proactive role in taking this campaign to the common man.

Shri Prem Narain, Secretary, Ministry of Women and Child Development in his welcome address said that under the guidance of the PM’s National Council on India’s Nutrition Challenges the Ministry has taken several initiatives to address the issues of Malnutrition The IEC campaign being one of the important steps, besides strengthening and restructuring of ICDS which the government has recently approved. The IEC Campaign Against Malnutrition intends to sensitize and broaden awareness about good nutrition among the masses for improved nutrition outcomes. He informed that the campaign will be carried out at the National, State and Local levels through conventional and modern media through multimedia channels with the help of Ministry of Information & Broadcasting agencies.

The campaign will be rolled out in an evolutionary manner of 4 stages which runback to back with some overlap. Stage 1 will create an awareness on symptoms of malnutrition for a period of 8 weeks, Stage 2 gives a Clarion Call and is spread over six weeks. In Stage 3, there are key messages on basic critical practices for maternal and child care as prevention from malnutrition. Stage 4 will inform the public about acquiring services and Mother Child Protection card.

Malnutrition amongst children and women has been a grave concern for the country and it was the decision of the Prime Minister’s Council on India’s Nutrition Challenges that one of the best strategies to combat the problem of malnutrition, would be to educate and empower the families and mothers on better care of their children. The Ministry of Women and Child Development, taking this decision forward, has designed the campaign with technical support of UNICEF. The Campaign has the probono services of Shri Aamir Khan and the creative efforts of Mr Prasoon Joshi.

Shri Aamir Khan is the face of this campaign and has worked in-depth with the team of officials from the Ministry and creative agency, McCann, for the past two years. Shri Aamir Khan will connect with people and spread awareness on impact of malnutrition and simple ways of preventing and reducing it, these messages on infant and young child feeding and caring practices, will be communicated through several creatives in the form of ads on TV, radio, print media etc in 18 different Indian languages. The effort willbe to mobilize the support of the nation in the fight against malnutrition.

At the launch Shri Aamir Khan described his engagement and involvement in shaping the campaign as a great learning experience as this was not an easy communication. He emphasised that ‘if our children are not healthy then we start on a back foot” He expressed that the country needs to fight malnutrition and this campaign would generate desired responses so that malnutrition quits India.

Shri Prasoon Joshi illustrated how it was difficult to capture the concept as it was not one action or factor but a complex problem to be communicated in easy steps.

The Country Head UNICEF, Mr Louis George Arsenualt valued the long partnership of UNICEF and expressed commitment to work in close cooperation with the government. He also lauded the efforts of the government in addressing the issues in tackling malnutrition in India.

***


NCJ
(Release ID :89129)

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