Thursday,24 April 2014  
22 October 2010
  Ministry of Information & Broadcasting  
 
CINEMA AN IMPORTANT FACTOR IN INFLUENCING SOCIAL NORMS- THE PRESIDENT
PRESIDENT CONFERS THE NATIONAL FILM AWARDS TO EMINENT ARTISTS 2013 TO MARK THE CENTENARY CELEBRATIONS OF INDIAN CINEMA- AMBIKA SONI
NATIONAL COMMITTEE TO BE CONSTITUTED TO OUTLINE CELEBRATION PLANS FOR 2013

 
  19:28 IST  
 
  The President, Smt. Pratibha Devisingh Patil has said cinema was a very potent medium for conveying a message and became an important factor in influencing social norms. Cinema operated within the context of a social scenario and, thus, had a stake in the stability, prosperity and progress of society. Therefore, all involved in the film industry should consider themselves as social leaders and as stakeholders in the welfare of people. Striking a balance between entertainment and social relevance was an essential call for the industry and the response would define its role in society. The President Smt. Pratibha Devisingh Patil stated this while delivering her address at the 57th National Film Awards function here today.

Elaborating further, the President, Smt. Pratibha Devisingh Patil, stated that that films continued to generate interest and attract talent. Technologies like the digital format being affordable, provided an opportunity for young and budding filmmakers to experiment with the medium. The President also mentioned about a remarkable entry of films in digital format from the North Eastern part of India for the awards. The President also called upon young film makers that while they experimented with the format, they needed to keep in mind, the content of the film they were producing. This would enable them to take their work to a wider audience.

Speaking on the occasion, Minister of Information & Broadcasting, Smt. Ambika Soni has said, the year 2013 will be celebrated as a centenary milestone to showcase the cinematic heritage of the Indian film industry in the last 100 years. For this purpose a National Committee would be constituted consisting of eminent film persons and other stakeholders to suggest a comprehensive plan for making it a truly memorable event for cine lovers. The centenary celebrations would also offer an opportunity to applaud the young iconic members of the film industry for their contribution, while at the same time positioning India as a ‘SOFT POWER’ at a global level. The Minister stated this during her address at the 57th National Film Awards here today.

Elaborating further, Smt. Soni mentioned that I&B ministry would utilize this platform to showcase India’s cinematic brilliance across the country as well as globally. As part of the centenary celebration plans, Smt. Soni said that it was her endeavour to complete three institutional mechanisms to mark the occasion. These included, the Museum of Indian Cinema in Mumbai, the National Centre of Excellence for Animation, Gaming and Visual Effects in Pune and the National Archival Heritage Mission to cover country’s rich archival wealth, by 2013. The National Archival Heritage Mission would not only safeguard the rich archival wealth, it would also ensure accessibility to the people in digital format. The Minister also mentioned that the celebration of films, music and legendary artists was a tribute to the cinematic brilliance in the journey that began with India’s first feature film ‘Raja Harishchandra’ being released in 1913.

The Minister also outlined the process undertaken for selecting the current awards. The recommendations of the Expert Committee, comprising of eminent film personalities under the chairmanship of Shri Shyam Benegal enabled the introduction of two tier jury system, which provided meaningful participation to regional cinema. The recommendations also enabled young talents to participate in innovative segments such as audiography, music, screenplay and dialogues. Complimenting the award winners, Smt. Soni each of the awards reflected the ingenuity of the winners in creating enduring works of distinction.

The prominent winners for the National Film Awards for the year 2009 include, Dr. D. Ramanaidu, winner of the Dada Sahab Phalke Award 2009, Shri Rituparna Ghosh for Best Direction for the Bengali film Abohoman, Shri Amitabh Bachchan for Best Actor role in Paa, Ms. Ananya Chatterjee for Best Actress for her role in Abohoman, Shri Farooque Sheikh for Best Supporting Actor in the film Lahore, Ms. Neelanjana Sarkar for Best Female Playback Singer for the film Houseful.

The other prominent winners included the Best Feature Film, Kutty Srank (Malayalam), Director Shaji N. Karun, Indira Gandhi Award for Best Debut Film of a Director, Lahore (Hindi), by Shri Sanjay Puran Singh Chauhan, Award for Best Popular Film providing Wholesome Entertainment to 3 Idiots (Hindi) by Vidhu Vinod Chopta and Raj Kumar Hirani, Nargis Dutt Award for Best Feature Film on National Integration to Delhi 6 (Hindi) by Shri Rakeysh Omprakash Mehra, Best Film on Social Issues Well Done Abba (Hindi) by Shri Shyam Benegal.

Some of the prominent Technical awards included Best Cinematography Award to Kutty Srank (Malayalam), Best Screenplay Award to Kutty Srank (Malayalam), Kanasemba Kudureyaneri (Kannada) and Pasanga (Tamil), Best Audiography Award to Kaminey (Hindi), Kerala Varma Pazhassi Raja (Malayalam) and 3 Idiots (Hindi).

CP/ST