To know the story behind Mascot Yogiraj
To initiate a Yoga Awareness Drive through Mascots prior to International Day of Yoga 2017 by the Central Council of Research in Yoga and Naturopathy under the Ministry of Ayush, Mascot Yogiraj was received graciously on board. To know the story behind Mascot Yogiraj
Mascot YOGIRAJ has become extremely popular and has got into a celebrity mode . There are fans & followers now. He has given IDY 2017 a fresh appeal which is catering to all age groups . Right from Kids to senior citizen no one misses their selfie moment with our Icon . The idea originated of having a mascot for IDY2017 over a cup of tea where Dr. Ishawar N Acharya , Director CCRYN & Mrs Megha H Johnson Owner at Global Mascots Makers Gurgaon were wanting to create a visual aid that encompasses everything about the Campaign Message from its ethos to its style . Thus came in YOGIRAJ – who showcases a young yet symbolic character, leaving a great impact on audience in the blink of an eye, so the people don’t have to think too much but can take in a lot of information at a glance. From a sketch to a walking reality to becoming a integral part of the IDY campaign , CCRYN & Global Mascot Makers have spent over 3 months to give it a shape. There were around 8 designs for the look and feel out of which this Yogi looked the most appealing. Christened, as YOGIRAJ is now an eye-catching character helping boost the awareness of International Day Of Yoga. He has been connecting with families by providing added entertainment and interactivity, especially at Malls, Public Places , Events & Recreational Tourist Areas . Our IDY Mascots are running the campaign & spreading the message in Delhi NCR Lucknow starting 8th June 2107 till 21st June 2017.

3rd International Yoga Day 2017

Mascot Yogiraj

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Interview with Union Minister Shripad Naik

Interview with Hon'ble Minister of State (Independent Charge), Shri Shripad Yesso Naik on Tuesday, 13th June 2017 by DD News for International Day of Yoga 2017 #YogaDay #IDY2017

मेनका गांधी ने देशभर के आंगनवाड़ी केन्द्रों में योग दिवस समारोह का किया शुभारंभ

Minister of Women & Child Development, Smt .Maneka Gandhi inaugurates #IDY2017 yoga sessions at Anganwadi Kendras on 18th June 2017 #yogaday

अंतर्राष्ट्रीय योग दिवस की तैयारियां ज़ोरों पर

Inspired by Prime Minister's Mann ki Baat, a family of three generation performs Yoga for #IDY2017 #yogaday

Ms. Sandhya Singh, a Yoga beneficiary, speaks on how Yoga helped her

Doordarshan News on IDY2017 on 7th June